Thousands of Women Swap Clothes Online to Save Money in a Recession

There were no other online clothes swap sites - we were the first! The economy and the environment weren't at the forefront of people's minds, and I had a lot of people telling me that I was crazy - that the idea would never take off"

Urban street fashion clothing can be swaped online and help people find clothing that suit

Fast forward to 2009. With economic and environmental concern, swapstyle.com has had to increase its servers on a monthly basis to keep up with the huge demand from members uploading swap items. From shoes to bags, cosmetics to designer fashion and vintage clothes, there are tens of thousands of members world-wide swapping and saving thousands of dollars a year through the site.

Not just a clothes swap site, also offers a strong social networking platform in which members chat in forums, create personal profile pages and make friends. "It has become a really thriving online community," says Chesher. "It was always my dream to have swapstyle.com be a space where money didn't matter anymore. I found it refreshing to have an area online where we could enjoy fashion without having the guilt of spending attached" No guessing why one of the sites tag lines is experience guilt free shopping.

Chesher was also disillusioned by the environmental impact that fashion was having on the planet. "The waste created from the fashion industry is huge. We live season by season, sometimes only wearing an item once. It brings a smile to my face knowing that Ive created a easily accessible economically, socially and environmentally sound solution to an age old problem."

With its tag line 'open your world-wide wardrobe', fashion savvy women are taking heed and saving thousands of dollars by getting their fashion for free by swapping.